Reading Rolling Stone magazine this am. One of the best business magazines I read. "But Rolling Stone is a music magazine," you remind me. Exactly.
I often get my best business ideas from non-business magazines. Business magazines often share "status quo" concepts and interview CEOs with MBA who speak the same speak and think the same thoughts. But music magazines and design magazines and travel magazines share the worldview of people who think differently. And those are the ideas I want.
In Rolling Stone today - latest issue - there was a little piece on iTunes. Everyone laughed at Apple and their vision not only for the iPod but to be a leader in the music industry. But who cares what the critics think - leadership is about boldly trusting your instincts, chasing down your goals and doing what you think is right. And they did. Since 2003, they have sold over 3 billion songs at 99 cents each. The business lesson? No risk, no reward. From a music magazine.
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