Just read a letter excerpted in Fast Company. From John Mackey, the CEO of Whole Foods. He writes:
"The tremendous success of Whole Foods Market has provided me with far more money than is necessary for my financial security or personal happiness...I am now 53 years old and I have reached a place in my life where I no longer want to work for money but simply for the joy of work itself and to better answer the call to service that I feel so clearly in my own heart. Beginning on January 1, 2007 my salary will be reduced to $1..."
There's a sea change in the corporate world. So many people want to be a part of a good company. Ethics are back. Creating rich value for customers is back. Being good is back. What will you do today to grow this revolution?