Robin Sharma Articles

Fast businesses are using the power of social networks like MySpace to rise to all-new levels of success. They are tapping into user generated content for solutions to many of their business challenges. And reinventing business models in the process. An example.

L'Oreal just did a cool ad. Would have cost them over $150,000 for that 30 second TV spot. People loved it. Actual cost? $1000. Here's what they did. They tapped into Current TV - a web based social network where users can upload five-minute media segments and post comments. L'Oreal asked Current TV be the source of their new ad. A user named "spicytuna" did the spot. Crowdsourcing is what the process is being called. Pretty amazing.

The world of business is changing at a dazzling-no, dizzying, pace. The way we did things is being transformed. Traditional business models are being shattered. And only the fast/smart/innovative/bold will survive.