Everybody runs from conflict. Makes us feel bad so we avoid it. Sweep it under the rug, hoping it will somehow resolve itself. Never does-just festers like a bad wound.
Here's my take on conflict: "conflict is nothing more than an opportunity for greater growth and a deeper connection." Every conflict carries within it a chance to learn a powerful lesson and grow as a human being (in your understanding/awareness/perspective). And every conflict - whether with a loved one or a customer - is a gorgeous opportunity to forge an even deeper connection with them. By turning their dissatisfaction into a wow for them.
So don't run from conflict. No, embrace it. Relish in the potential it carries. Celebrate it. Because, though it can feel messy, in truth it's a gift.